You may be wondering what this article has to do with this blog. Shouldn’t it be on one of my other blogs instead? At the end of the article, you may still be wondering this. But another article will be arriving soon that ties it all together. This article takes a look at companies that have successfully linked their image with an animal. I am sure that I will miss some, but you can identify those for us in the comments section.
Walt Disney successfully built an entertainment empire around Mickey Mouse. A mouse? How did an animal that causes screeching cries of “It’s a mouse” come to represent the magic of childhood imagination? Originally Mickey was named Mortimer. Disney’s decision to change the name to Mickey was one of his first great ideas. We all know how to sing M-I-C-K-E-Y. (Admit it, it’s in your head right now). I’m not sure we would be doing the same if it was M-O-R-T-I-M-E-R. (You are trying to play that out in your head, aren’t you?) Mickey Mouse is recognized around the world.
2. Gecko
The insurance company Geico chose an animal that sounded like the name of their company. They have made this lizard witty, practical and charming in their commercials.
3. Bear
Smokey the Bear has long encouraged us to prevent forest fires. In fact, in the 3rd grade I won a trophy for a Prevent Forest Fires poster contest. That was the beginning and the end of my art career.
4. Cow
I grew up watching Elsie the Cow promote drinking milk. This is a natural link between product and the product source. Bees dot the labels of honey jars in your grocer’s aisle. In my advanced adult years, Elsie the Cow has been replaced by the Chick-Fil-A cow. This company has reversed the natural link between product and product source. Cows encourage us all to eat more Chikin. Disclaimer: my son, Carlton, is gainfully employed by Chick-Fil-A.
5. Dolphin
Television shows have made some animals iconic. Flipper is so associated with dolphins that restaurant servers near the ocean often have to remind patrons that the dolphin on the menu is actually mahi-mahi. Nobody wants to eat Flipper.
Ok, I’ll stop there. What other animal icons come to mind? Leave a note in the comments section. Just don’t connect a bunny with a certain Southern California mansion and magazine. My mom reads this blog
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